An early-stage fintech

Atlas

  • Product strategy
  • UX
  • UI design
  • Design system

A dashboard built around one number — what a freelancer can actually spend this month.

The brief

The team had a working prototype of a banking tool for freelancers — income smoothing, automatic tax set-asides — and an interface that explained none of it. Ahead of a raise, the product needed to demonstrate its own logic in two screens or fewer.

The approach

We designed the dashboard around one number: what you can actually spend this month. Everything else — invoices due, the tax pot, the smoothing buffer — is shown as the machinery behind that number, revealed progressively instead of dumped on a chart.

A calm navy system with a single signal blue keeps the product feeling like infrastructure, not an app competing for attention.

Where it landed

The two-screen story now exists: this is your real income, and here is the engine that steadies it. The design system ships as tokens and components, so the founding team can build new features without inheriting design debt on day one.

The system

An identity with a point of view.

Atlas.

Infrastructure, not an app

Display
Engineered grotesque, tight tracking
Text
The same family at text sizes — one voice, two volumes
Deep Navy #10182B
Signal Blue #2E5BFF
Cloud #F2F4F8
Slate #5A6478

In application

The work, where people meet it.

Spendable this month

£2,340

62% of a typical month — buffer will top up the rest

The dashboard — one number, machinery revealed progressively.
The tax pot — set aside automatically, explained in place.
Shipped as a system — tokens and components, not just screens.
Invoices feed the engine — smoothing scheduled before the money lands.

What shipped

  1. Product strategy
  2. Dashboard & mobile app design
  3. Design system & tokens
  4. Two-screen investor narrative