An early-stage fintech
Atlas
Product design for a freelancer banking tool
A dashboard built around one number — what a freelancer can actually spend this month.
The brief
The team had a working prototype of a banking tool for freelancers — income smoothing, automatic tax set-asides — and an interface that explained none of it. Ahead of a raise, the product needed to demonstrate its own logic in two screens or fewer.
The approach
We designed the dashboard around one number: what you can actually spend this month. Everything else — invoices due, the tax pot, the smoothing buffer — is shown as the machinery behind that number, revealed progressively instead of dumped on a chart.
A calm navy system with a single signal blue keeps the product feeling like infrastructure, not an app competing for attention.
Where it landed
The two-screen story now exists: this is your real income, and here is the engine that steadies it. The design system ships as tokens and components, so the founding team can build new features without inheriting design debt on day one.
The system
An identity with a point of view.
Atlas.
Infrastructure, not an app
- Display
- Engineered grotesque, tight tracking
- Text
- The same family at text sizes — one voice, two volumes
In application
The work, where people meet it.
Spendable this month
£2,340
62% of a typical month — buffer will top up the rest
What shipped
- Product strategy
- Dashboard & mobile app design
- Design system & tokens
- Two-screen investor narrative